“I believe in pink. I believe that laughing is the best calorie burner. I believe in kissing, kissing a lot. I believe in being strong when everything seems to be going wrong. I believe that happy girls are the prettiest girls. I believe that tomorrow is another day and I believe in miracles.”
“Paris is always a good idea.”
A FEW THINGS YOU SHOULD KNOW ABOUT ME!
My husband is life. He is the safest place I know. My favorite person on the entire planet. Perfectly nerdy. And low key sexy. And if you’re lucky he might even show up in our projects every once in a while. *He’s also coordinated around 30 weddings alongside me. He’s a master!
Multi-passionate is a great way to describe me. Aside from strategic business planning, I love to sing, craft, bullet journal, and take Coco my vintage scooter for a cruise! These shoes have been on my bucket list my entire life. My business grew and I was able to make this purchase at the original Louboutin store while living out my #1 life goal in Paris! Also, I may never wear them but they have a beautiful spot on my office shelf.
I’m pretty much all the realness, rawness, and truest all wrapped up in a loving friend. Someone once said I’m like a smackdown delivered with a bouquet of roses. When we talk, I cut through all the small talk and get down to the REAL! It’s just the way I am. Lots of people ask me what my “secret sauce” is. And the real truth is… I don’t have one. I just have an uncanny ability take my client’s big ideas and actually make them work!
I’m right smack dab in the middle of toddler terror, tweenager trouble, and teen boy! I have 3 kids all in different age brackets. Why I did that? I don’t know. But I have some pretty rough parenting days where I’m held together with momentary cuddles and extra large coffee mugs.
WHERE WE CAME FROM
SERVING WEDDING PROFESSIONALS
iDo Collective began as a service oriented company for wedding industry professionals. We started like most people start. Without a single clue about what we were doing!
Not long ago, I started writing a personal blog about life, love, and hotmessness. It was my way of using the tiny corner of the internet I was given to vent and relay life as I see it. The blog and it’s complete realness was met with quick success. Being published in such places as Huffington Post in the first 3 months of it’s existence.
Through blogging my eyes were opened to the possibilities that digital marketing held for wedding professionals. I took my experience in the wedding industry and coupled it with my new knowledge of digital marketing to create iDo Collective.
Through dozens of clients and thousands of hours skill building I’ve been able to develop iDo Collective to what it is today. A full service business strategy firm specifically designed to serve wedding industry businesses through consulting and implementation.
SERVING WEDDING COUPLES
I didn’t just hang up a sign and say… I can help you! I spent a lot of Saturdays and evenings just like you! On my feet serving weddings and bridal couples!
Around 13 years ago, I launched a boutique wedding planning and consulting firm. I made a heap of mistakes. Had dozens of wonderful weddings and happy clients. I learned a great deal about client conversion, building a network of reliable vendor partners, and finding the type of client I prefer to work with. You can find my work in places like The Knot, Classic Bride, and Preston Bailey the Blog.
While maintaining my business, I also worked in high end hospitality venues and produced events for a multi-million dollar catering company. My efforts doubled bookings and modernized marketing materials proving an increase in sales and revenue.
I like to say… I have worn the heels and carried the bus tubs!
Through these various roles I have been able to learn sales techniques that convert, full scale event production, and business operations and procedures that work! Having worked over 300 weddings I have certainly experienced the trenches alongside of you!
WHAT WE BELIEVE
When businesses – like yours – get off track, or want to level up, they’ve often gotten a little lost in “all the things”. They lose focus of what they really believe and what they really WANT to be doing. We believe that small businesses are a pure representation of their founder. ie: YOU! This means that where you struggle, when you have pain, when you are lacking or overstressed… SO does your business.
We work with the human behind the business. We identify the breakdown. We break through the roadblocks. We revolutionize the mindset. While supporting you in impactful growth.
The answer to “What’s Next” for your business is already inside you. We provide the catalyst you need to figure it out!
You’ll leave our services with a clear direction, a strategic plan, and the support you need to keep the momentum going!
WHAT WE'VE DONE
iDo Collective has been featured in online outlets like Aisle Planner, Book More Brides, Wedding Business Workshops, She Creates Business, The Rising Tide Society, Evolve Your Wedding Business, All Seated, Social Tables, Wedding Business Success, Wedding IQ, Wedding Business Magazine, Sage Wedding Pros, Planners Lounge, and many more. Considered a thought leader and conversation changer in the wedding industry, I work very hard to continue to raise the bar with education, value, and out of the box content.
I am the host of the online community and education outlet Wedding Industry Education. I lead 5,000 + wedding professionals from around the world by encouraging their innovation and empowering ingenuity. The community has grown significantly and continues to be one of the most engaged, valuable, and encouraging platforms on Facebook.
I speak nationally for organizations like the Association of Bridal Consultants, NACE, Association of Wedding Gown Professionals, Profitable Weddings, and Catersource. But I believe it’s more important to share the HOW to do something more than WHY it’s a good idea. My presentations focus on actionable changes businesses can make immediately with huge results!
I am truly so honored you are here and would like to learn about me and iDo Collective! Each and every one of you is incredibly important to me and I can’t wait to hear from you!
We look forward to working with you! Want to get to know us even better?